Echotopic® matching technology is the only service that understands the content of the page, making topics (not complex keyword lists or search terms) available for purchase by advertisers. It employs classifications that catalog word occurrences as they relate to topics. By continuously scanning all the pages on websites, Echotopic® is able to analyze sets of words and supporting vocabulary, providing a level of matching precision on every page that is unparalleled.

This ensures that topics available for purchase on Echotopic® have the highest degree of relevancy to the content on the page, delivering great performance for advertisers and impressive revenue for publishers.